Metric Mate
Venture Design
Brand Identity
Prototype/MVP Design
Metric Mate is an Atlanta, GA-based startup that allows users to seamlessly keep track of their workout regimens, monitor performance, and receive pre-workout, real-time, and post-workout guidance from a virtual assistant and/or a personal trainer. Metric Mate alleviates the need to manually write your workouts on paper or cumbersomely type them into a mobile app, neither of which provides you with real-time feedback and guidance based on your data.
We created the brand identity, advised on the business model, co-designed a Minimum Viable Product (MVP), developed the pitch deck to help get funding from investors, and curated the launch event.
Impact
The founders of Metric Mate have received thousands of dollars in funding from investors and have pitched their concept on the television program Shark Tank.
Logo and brand design.
We produced use cases for trainers and users to create the app experience and collaborated with a UX designer to design and develop the User Interface.
We also identified an industrial designer that designed a 3D model of the hardware that would be produced by a manufacturer and configured with the mobile application.